Goal Directed Design
I use goal directed design principles to formulate a complete UX strategy, taking the guesswork out of building a great user experience.
I approach UX design from an “inside out” perspective. Utilizing proven qualitative research methods, I am able to discern use patterns and gain deeper insights into user goals.
Read more about the goal-directed design process as articulated by its founder, Alan Cooper.
The Work I Do
The work I do involves a variety of design skills ranging from low-fidelity mock ups and wireframes to fully interactive prototypes for usability testing and stakeholder review.
Great UX is built on a foundation of solid research. My research methodolgies include:
- Interviews with product owners and stakeholders
- Competitor analysis & audits
- Contextual interviews with primary and secondary users
- Ethnographic field studies of primary and secondary users
Analysis is the glue that holds the research and design components together during the feature, user story and acceptance criteria phases.
Design with the lights on
Many designers work in an environment akin to navigating in a dark or dimly lit room – one kind of knows where things are, but too often the occasional bump into a table or chair indicates things would be a lot simpler if the lights were on. A well documented Design System is like having a bright light illuminate all aspects of product development and design.
A Design System is way to organize all essential elements in the creation of a digital product. Not just a style guide, but a toolbox of modular code and interaction patterns that can be shared across development and design teams.Download My Resume