Today’s web consumer has a variety of digital platforms from which to choose from. Laptop, desktop, mobile, and tablet to name a few. How your site responds to these various platforms could determine the difference between “potential” and “sold”. Responsive web design ensures your content will display beautifully — regardless the platform.
I am a strong advocate of Alan Cooper's goal-directed design process. In an already over-crowded online market space, being able to effectively communicate with potential buyers is vital. Goal-directed design is a process that utilizes research techniques to understand your customers goals. Helping businesses understand goal-directed design and facilitating this process is what I do.
If information architecture is the framework upon which a site is built, then user testing is the measuring stick for your site’s effectiveness. Are user’s able to complete their desired tasks easily ? Is your navigation structure as intiutive as you think it is? User testing is the limitus test for your web strategy. I help facilitate and manage user testing and help define requirements for effective testing.
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