Goal Directed Design
I use goal directed design principles to formulate a complete UX strategy, taking the guesswork out of building a great user experience.
I approach UX design from an “inside out” perspective. Utilizing proven qualitative research methods, I am able to discern use patterns and gain deeper insights into user goals.
Read more about the goal-directed design process as articulated by its founder Alan Cooper.
The Work I Do
The work I do involves a variety of design skills ranging from low-fidelity mock ups and wireframes to fully interactive prototypes for usability testing and stakeholder review.
Great UX is built on a foundation of solid research. My research methodolgies include:
- Interviews with product owners and stakeholders
- Competitor analysis & audits
- Contextual interviews with primary and secondary users
- Ethnographic field studies of primary and secondary users
Analysis is the glue that holds the research and design components together during the feature, user story and acceptance criteria phases.